Work Experience
From luxury retail in Seoul to platform monetization at Meta — over a decade of building and engineering products that drive real business impact.
Meta
Product Manager — Monetization · Bellevue, WA
Leading strategy and execution for Meta's In-App Browser platform, improving load speed and engagement to directly drive ad and revenue outcomes across all Meta Apps.
- Built a telemetry platform to measure browser reliability and latency, unlocking new performance signals that enhanced the Ads ML ranking relevance model and user conversion accuracy
- Defined and launched monetization strategy for Threads Ads, balancing growth opportunities with seamless user experience across high-traffic surfaces
- Reimagined browser KPIs and designed a cross-app dashboard, empowering leadership to prioritize high-impact investments with data-driven insight
Amazon
Senior Product Manager Technical — Alexa Shopping · Seattle, WA
Led product strategy and experimentation of GenAI-powered conversational shopping using large language models (LLMs), projected to cut customer misunderstanding by 50% and increase purchase conversion rate by 4%.
- Defined business case, success metrics, and roadmap for integrating LLMs into Alexa Deals Shopping; secured leadership buy-in and funding
Amazon
Software Development Engineer — Alexa Shopping · Seattle, WA
Built and launched (from designing, coding, testing, implementation) conversational features enabling Alexa to dynamically clarify customer intent, driving a 7% increase in purchase conversion.
- Partnered with Science, Engineering, and UX to translate complex technical capabilities into customer-facing experiences
Amazon
Senior Product Manager — Devices Demand Planning · Seattle, WA
Owned global allocation platform for Amazon Devices across 12 countries and 500+ retail partners, optimizing supply allocation from 24+ manufacturers.
- Scaled automation of weekly inventory planning from 10% to 50% by leading cross-functional "Hands-off-the-Wheel" initiative
- Improved solver optimization with sequential solve and virtual transfers, reducing transportation costs by 6% (~$10M annually)
- Automated APIs and redesigned UX for product setup, reducing setup time by 70% and decreasing configuration-related tickets by 54%
Amazon
Senior Product Manager — Groceries · Seattle, WA
Launched and scaled grocery delivery experiences for Prime Now across multiple countries, driving operational efficiency and customer adoption.
- Launched one-hour scheduled delivery for Prime Now across US, UK, and JP, reducing per-delivery costs by 10% worldwide
- Expanded coverage of one-hour delivery from 20% to 100% by optimizing cutoff and routing, driving 80% higher customer adoption
- Authored and secured VP approval for GTM strategies, including Fresh Grocery delivery at Amazon Campus Pickup Lockers
Amazon
Retail Vendor Manager — Watches · Seattle, WA
Launched and scaled Amazon's Luxury Watches category, managing vendor partnerships and driving rapid growth from zero to a multi-million dollar business.
- Scaled category to $41M in year one, surpassing targets by 37% with 65% YoY growth
- Negotiated vendor partnerships and pricing strategies that improved category margins by 87 bps YoY
- Built and delivered SQL training program for 50+ employees, increasing reporting efficiency across the org
Louis Vuitton
Merchandising Intern — Ready-to-Wear · New York, NY
Developed a $100M growth strategy for the ready-to-wear category, allocating budget across eight new stores in North America and building performance forecasting models based on product category analysis and global sales figures.
Shilla Duty Free, Samsung Group
Buyer & Sales Manager — Merchandising · Seoul, Korea
Managed buying, inventory, store construction, sales and P&L of 45 luxury watch brands across online and offline channels, generating $111M in revenue with a CAGR of 71%.
- Launched the first Chanel watch boutique shop in Korea; generated $2.4M in annual sales
- Implemented category management process for Rolex, increasing sales by 61% YoY
- Managed 70+ sales staff across 12 luxury brand shops and introduced Isetan Department Store POP system, increasing sales by 23% YoY
What I Bring
Core strengths I've developed across roles and product areas.
Platform & Infrastructure Product Management
Lead strategy for large-scale platforms that power consumer experiences and monetization systems, balancing reliability, performance, and business impact.
GenAI & Machine Learning Products
Ship AI-driven customer features, including LLM-powered conversational experiences, working closely with science and engineering to operationalize ML systems.
E-commerce & Retail Expertise
Deep experience in transactional consumer products, shopping flows, and retail operations, with a focus on conversion, efficiency, and customer experience.
Technical Product Leadership
Software engineering training enables strong collaboration with engineers, API and architecture fluency, and effective translation between technical and business stakeholders.
Data & Telemetry-Driven Decision Making
Design and launch telemetry systems to measure performance and user behavior, using experimentation and analytics to prioritize high-impact work.
Customer-Centered Product Strategy
Ground product decisions in user empathy and research, translating real customer pain points into scalable product solutions.